More about Spill Campaign Ideation
Overview
Spill, a quirky tea brand known for its playful approach to marketing, came to us for a fresh campaign to promote their new line of herbal teas. They wanted something fun, unexpected, and a little cheeky, reflecting their offbeat brand personality while highlighting the calming benefits of their teas.
Inclusions
Creative concept and theme
Campaign messaging and slogans
Social media content ideas
Visual direction and mood boards
Influencer and community engagement strategy
Process
Brand Discovery – We started by getting to know Spill’s playful voice and their new product line. This helped us understand their audience and craft a campaign that felt authentic and on-brand.
Brainstorming & Ideation – We hosted a fun brainstorming session to generate quirky, out-of-the-box ideas that would make a splash. We wanted a campaign that would be lighthearted, but still drive home the benefits of their herbal teas.
Concept Refinement – We narrowed down our ideas and developed a cohesive campaign concept, complete with catchy slogans, visual direction, and a content plan that included social media posts and influencer partnerships.
Presentation & Feedback – We presented the campaign plan to the Spill team, walking them through our ideas for visuals, key messaging, and engagement strategies. They loved the bold and playful direction.
Strategy Execution – Once the campaign was finalized, we provided Spill with a detailed launch plan, including social media content, influencer outreach, and community engagement ideas to ensure their campaign would connect with tea lovers everywhere.
