More about Bounce Campaign Ideation
Overview
We partnered with Bounce, an up-and-coming fitness brand, to help them launch their latest product line. They wanted a campaign that would capture attention, build excitement, and get people talking. Our goal was to create a bold, energetic concept that aligned with Bounce’s active and dynamic brand identity.
Inclusions
Creative concept development
Messaging strategy
Visual direction and mood boards
Campaign taglines and key phrases
Launch strategy recommendations
Process
Discovery – We started by learning all about Bounce’s brand, their new product, and the audience they wanted to reach. This helped us understand what makes their brand unique.
Brainstorming – After gathering insights, we had a collaborative brainstorming session to explore different angles and ideas. We focused on creating a concept that would energize their target market.
Concept Development – We refined the best ideas into a solid campaign plan, complete with a clear visual style and messaging that would resonate with Bounce’s audience.
Presentation – We presented our ideation to the Bounce team, including mood boards, taglines, and campaign themes. They loved the fresh, vibrant approach, and we worked together to finalize the direction.
Launch Strategy – Once the creative was locked in, we provided recommendations on how to roll out the campaign across digital channels, ensuring maximum impact.
