More about Analog Brand Design
Overview
Analog, a retro-inspired tech accessories brand, came to us for a full brand identity that would stand out in a crowded market. They wanted something that combined modern functionality with a vintage aesthetic, appealing to tech-savvy consumers who love nostalgia. We were tasked with creating a brand design that felt timeless yet fresh.
Inclusions
Logo design
Color palette and typography
Brand guidelines
Packaging design
Social media branding
Process
Research & Inspiration – We kicked things off by diving into Analog’s vision and target audience. This involved exploring retro design elements, while making sure the brand would still feel modern and relevant.
Concept Development – Next, we worked on different logo ideas, color schemes, and typography that reflected Analog’s mix of old-school charm and new-age tech. We aimed for a look that felt bold yet approachable.
Refinement – After presenting our initial concepts, we collaborated with the Analog team to fine-tune the design, ensuring every detail—from the logo to the color choices—captured the essence of their brand.
Brand Guidelines – Once the brand identity was finalized, we created a comprehensive set of brand guidelines. This ensured consistency across all platforms, from their website to product packaging.
Launch – With everything in place, Analog was able to launch their brand with a cohesive visual identity that set them apart. The vintage-modern fusion hit just the right note with their audience.